General Mills Gluten Free

A Fully-Lit Neon Game Show

Nothing says game show more than a bright array of neon lights. This is one of the types of film lighting equipment we specialize in, so General Mills came to us to help advertise their new line of Gluten Free Cereal in this game show themed commercial.

This commercial required a whopping 150+ RGB-BI Tubes, a third of which were custom made.

General Mills’ set designer provided us with a drawing and we mapped out a lighting plan together, arriving the next day to install everything in one go for the following shoot day.

With our rental decoders setting all the DMX addresses, their Board Operator was able to operate the animation of the lights.

Check out the full commercial below: