Expedition Studios - Intel "Do" Campaign
Designing the Future, Fast
Collaborating with Expedition Studios for Intel’s “Do” campaign, we were tasked with creating immersive lighting and stylized spaceship control panels. With limited time to execute, we quickly developed the artwork, carefully crafting intricate designs to fill the panels. To achieve a sleek, futuristic glow, we reverse laser-etched the panels, ensuring they could be beautifully backlit for a high-tech aesthetic.
Lighting That Tells a Story
Each panel was independently controlled using RGBBI LED panels, allowing for dynamic color shifts and interactive lighting. To enhance visual interest, key sections were accented with mini RGBBI panels, adding depth and vibrancy. Functioning switches allowed actors to physically engage with the set, while animated indicator lights and toggles brought the cockpit to life, making it feel like a fully operational spacecraft.
Efficiency Meets Innovation
To keep the process efficient and cost-effective, we incorporated our existing rental panels and LED tubes. This approach not only saved time and resources but also ensured a polished, professional result. The final setup combined advanced lighting technology with smart design, delivering a cinematic spaceship experience that was as practical as it was visually stunning.